A joint optimization strategy for scale-based product family positioning
نویسندگان
چکیده
منابع مشابه
Market segmentation for product family positioning based on fuzzy clustering
This article maybe used for research, teaching and private study purposes. Any substantial or systematic reproduction, redistribution , reselling , loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to dat...
متن کاملProduct Positioning as a Moderator for Halal Cosmetic Purchase Intention
Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...
متن کاملProduct Configuration Strategy Based On Product Family Similarity
To offer a large variety of products while maintaining low costs, high speed, and high quality in a mass customization product development environment, platform based product development has much benefit and usefulness in many industry fields. This paper proposes a product configuration strategy by similarity measure, incorporating the knowledge engineering principles such as product informatio...
متن کاملA Decomposed Genetic Algorithm for Solving the Joint Product Family Optimization Problem
A critical step when designing a successful product family is to determine a cost-saving platform configuration along with an optimally distinct set of product variants that target different market segments. Numerous optimization-based approaches have been proposed to help resolve the tradeoff between platform commonality and the ability to achieve distinct performance targets for each variant....
متن کاملjoint optimization of multiple products positioning and pricing
this paper addresses a new product positioning problem, in which prices of the products are simultaneously determined in order to maximize both customer satisfaction and seller’s net profit. in this regard, customer willingness is identified with respect to the products within a family, upon which prices of the products are optimized so as to attain two objective functions: 1) maximizing custom...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Computational Intelligence Systems
سال: 2014
ISSN: 1875-6891,1875-6883
DOI: 10.1080/18756891.2014.947087